Healthy hearing

This section is designed to help you understand more about hearing loss and with your journey to successfully addressing it. 

The importance of healthy hearing

Hearing loss usually develops gradually as you get older, or as loud or continuous noise wears down the hearing, although it sometimes happens suddenly.

It is estimated that there are more than 10 million (about 1 in 6) people in the UK with some degree of hearing impairment or deafness.

Left unchecked the symptoms will only get worse. The impact on the quality of your life only more severe. However, you can take control and take positive action.

What is hearing loss?


Hearing loss is a partial or total inability to hear, and is the result of sound signals not reaching the brain. 

General signs of hearing loss can include: difficulty hearing other people clearly and misunderstanding what they say asking people to repeat themselves. Not being able to follow conversations in bars and restaurants due to excessive background noise. Listening to music or watching television with the volume turned up higher than other people require.

Hearing loss can be conductive, sensorineural, or a combination of both. 

Conductive hearing loss

Sensorineural hearing loss

Life with hearing loss

Conditions affecting hearing

There are lots of possible causes of hearing loss. It may be caused by something treatable or it may be permanent. It might not be anything serious, but it's best to get help as it may need to be treated quickly.

Equally, there are things you can do to help the condition.

  1. reduce background noise or move to a quieter area when talking to other people
  2. face people when they're talking to you, so you can see their mouth, facial expressions and gestures
  3. ask people to repeat themselves, speak more slowly or write things down if you need to
  4. wear ear protection when exposed to loud noises

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Taking care of your hearing

Research shows that those with hearing loss typically wait up to 10 years to take action. By this time, they're usually in their late sixties to mid-seventies and hearing issues are substantial. These are known as the 'wasted years' where people's quality of life suffers with often negative affects on general health and well-being.

However, you can take care of your hearing. And we're here to support you every step of the way.

Make your hearing a priority

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Book a hearing test today

Please fill in the form to request a hearing test in the comfort of your own home and one of our friendly team will be in touch.

If you have any questions, please call 0800 60 50 40.

Book a hearing test